Apple try to make woman smile ? CNET Report

 Apple try to make woman smile ? CNET Report

"How are we going to make this Photoshop thing exciting? 
How about making Steve Ballmer look even redder?"
"Nah, we like Microsoft now."
"How about making a serious woman smile?"
"Great. Everyone loves seeing a woman smile. Let's do it!"

Yes, someone at Apple thought it was a very fine idea.

Perhaps they were were moved by the imagery of the great Donald Trump, who mused that Megyn Kelly had blood coming out of her nose and her wherever.

Women are moody and angry. Men exist to make them smile.

And so it was that during Apple's latest event Wednesday, an iPad Pro demonstration by Adobe of its Photoshop Fix app offered a woman with bright red lipstick yet dour expression being magically transformed by a nerd.

She beamed. Men applauded.

Others, though -- women, for example -- looked at this and sighed. Tech has a bad enough problem not only with recruiting women but also with treating them respectfully and equally.

So along comes the most watched (whether you like it or not) tech event of the year and here's a shtick where we make a woman smile.

It's not as if Apple isn't conscious of its diversity problems. At the event, the company's senior designer Jen Folse demoed Apple TV. 3D4Medical's Irene Walsh presented her company's Essential Anatomy 5 app. Michelle Peluso, Gilt Groupe's CEO, also talked about Apple TV not Android TV Box haha.

Previously, most Apple events had been a series of men promising magic, with the lone fascination being whether their shirts were tucked in or out.

Some might (will) mumble that making a model smile with Photoshop is what happens on shoots all the time. (Please don't.) They might forget that the very essence of how the media regularly Photoshops women is one that is being severely challenged. Keira Knightley is just one who has created her own form of protest.

Moreover, Apple is the company of detail. It insists that it puts more thought and more heart into everything it does.

Tim Cook has declared that Apple needs to do much more about diversity. He's said that the best products come from diversity.

Did no one look at this demo -- such events enjoy many rehearsals -- and wonder whether another example, any other example might be a touch more, well, 21st century?
Instead, it came across suggesting that a 1950s "Come on, baby, give us a smile," entreaty is still entirely appropriate.

Apple wasn't immediately available for comment. However, some took to Twitter to express everything from sadness to incredulity to anger.

As my colleague Rachel King tweeted: "Did they really just use Photoshop in a demo to force a woman to smile? How is this really happening?"

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Kelly Clarkson & Brandon Blackstock

Kelly Clarkson & Brandon Blackstock

On Wednesday night, Kelly Clarkson announced to her Los Angeles audience that she’s expecting her second child with husband Brandon Blackstock.

The 33-year-old singer has already had so many adorable moments with her stepchildren Seth and Savannah and daughter River Rose, 14 months, that we can’t wait to see what squeal-worthy moments the new addition will inspire.

To celebrate the news that she is expecting, we rounded up some of Clarkson’s most adorable mom moments.

Warm-up with River Rose 
Clarkson and her vocal team warmed up for a London show in the sweetest way ever. The trio recruited baby River to supervise their round of Clarkson’s “Heartbeat Song,” resulting in a can’t-miss Instagram video.

And that wasn’t the only time River helped out with her mom’s Piece by Piece album. Clarkson teased the release of “Heartbeat Song” with a video of her daughter rocking out to the tune.

Inspired Stepmom
In her PEOPLE cover story, Clarkson revealed that her husband’s kids fed her desire to grow the family even more.

“Seth and Savannah made me want to have a baby. I didn’t realize how much I would love [being a mom]. I love going to games, I love the homework,” she said. “I love the challenge of helping mold someone’s life.”

“We focus on the fact that they have [more] parents who love them,” the singer said of her blended family.

Wedding Waterworks
Also in her cover story, Clarkson recounted an emotional, yet cute, moment from her October 2013 wedding.

The bride’s stepson Seth took notice when she was surprised by waterworks during the Tennessee nuptials.

“During the ceremony, Seth looked up and was like, ‘What’s wrong with her?’ ” Clarkson recalled. “I was like, ‘I’m just so happy!’ ”

Prioritizing Parenting 
Clarkson told PEOPLE about her motherhood goals, and the singer definitely has her priorities in order.

“I’ve accomplished a lot, but I guess the biggest success I want is that whenever I die, people will say, ‘She was so successful as a mother, and as a wife.’ That’s kind of my big goal,” she said in March.

In April, she added that she’ll measure her success as a mom by her kids’ attitudes and abilities.

“I’m like, ‘How can she learn faster?’ You just want to help them put their best foot forward and give them as many opportunities as you can — and make sure you don’t raise a brat. That is our goal,” she said.

Making Time for Romance
The American Idol alum knows that a successful family makes time to foster all kinds of love, and that means setting aside nights to bond with her husband.

“We love being in Seth, Savannah and River’s lives and having our own stuff as well,” Clarkson told PEOPLE .

“As a couple, we think that date nights are important. We are both from broken homes, and as a result, you may not take time for yourselves as a couple. So we love our date nights.”
But Clarkson and her crew have plenty of adorable family time as well, whether it’s family game night, holiday decorating, museum trips, or taking the kids to meet their idols.

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